{"id":1345,"date":"2018-10-23T18:37:03","date_gmt":"2018-10-23T13:07:03","guid":{"rendered":"https:\/\/2018.kochi.wordcamp.org\/?post_type=wcb_session&#038;p=1345"},"modified":"2018-10-23T18:37:03","modified_gmt":"2018-10-23T13:07:03","slug":"content-marketing-basics","status":"publish","type":"wcb_session","link":"https:\/\/kochi.wordcamp.org\/2018\/session\/content-marketing-basics\/","title":{"rendered":"Content Marketing Basics"},"content":{"rendered":"<p>Content marketing is a wide topic which requires nuanced discussion, but when it\u2019s simply put, it\u2019s about adapting your write up to create an engaging reading experience which helps you to generate leads and sales.<\/p>\n<p>Fairy will try to define\u00a0what is content, and how to come up with ideas to write and market them. She will also delve deeper on how to make your content interesting and engaging, with best examples of Content Marketing, and resources to learn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is a wide topic which requires nuanced discussion, but when it\u2019s simply put, it\u2019s about adapting your write up to create an engaging reading experience which helps you to generate leads and sales. Fairy will try to define\u00a0what is content, and how to come up with ideas to write and market them. She &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kochi.wordcamp.org\/2018\/session\/content-marketing-basics\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Content Marketing Basics&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14780516,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1541235600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1146],"footnotes":""},"session_track":[763888],"session_category":[],"class_list":["post-1345","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-main-event"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheJKi-lH","session_date_time":{"date":"November 3, 2018","time":"2:30 pm"},"session_speakers":[{"id":"1146","slug":"fairy-dharawat","name":"Fairy Dharawat","link":"https:\/\/kochi.wordcamp.org\/2018\/speaker\/fairy-dharawat\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kochi.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kochi.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kochi.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/kochi.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1345\/revisions"}],"predecessor-version":[{"id":1347,"href":"https:\/\/kochi.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1345\/revisions\/1347"}],"speakers":[{"embeddable":true,"href":"https:\/\/kochi.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1146"}],"author":[{"embeddable":true,"href":"https:\/\/kochi.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/fairy-dharawat"}],"wp:attachment":[{"href":"https:\/\/kochi.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1345"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kochi.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1345"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kochi.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}